商務(wù)英語(yǔ)寫(xiě)作小竅門(mén)有哪些

　　在跨國(guó)商業(yè)活動(dòng)中，商務(wù)英語(yǔ)的使用已成為商務(wù)人士生活的一部分。隨著亞洲經(jīng)濟(jì)體不斷擴(kuò)大并越來(lái)越多地融入全球一體化經(jīng)濟(jì)，清晰的寫(xiě)作思路和準(zhǔn)確的寫(xiě)作能力在信息交換中起著重要的作用。

　　五個(gè)商務(wù)英語(yǔ)寫(xiě)作的小竅門(mén)：

　　1.商業(yè)計(jì)劃書(shū)要寫(xiě)得具有個(gè)性化，這樣才能對(duì)潛在客戶(hù)有利。

　　2.根據(jù)所涉及業(yè)務(wù)的具體情況，使用恰當(dāng)?shù)脑~匯并把握文書(shū)的正式程度。

　　3.應(yīng)盡量使用具有性別和文化敏感性的語(yǔ)言。

　　4.內(nèi)容應(yīng)盡量具體，但表達(dá)不宜冗長(zhǎng)。同時(shí)應(yīng)避免使用難懂的術(shù)語(yǔ)。

　　5.注意稱(chēng)謂，正確使用姓名和頭銜。

　　Part One :Nature

　　A.Gaining reader’s support and motivating them to act

　　B.Usually in indirect approach

　　C.Presenting facts and reasons convincingly

　　D.Different from normal business writing scales,sales writing is usually highly conversational,fast moving and aggressive

　　E.Using techniques that are incorrect in other forms of business writing:sentence fragments,one-sentence paragraphs,folksy language

　　F.Using mechanical highlighting devices(boldface,italics)

　　G.Of considerable length

　　Part Two:

　　Existing contacts VS Strangers

　　(推銷(xiāo)信寫(xiě)給老客戶(hù)與新客戶(hù)時(shí)是不同的，那么現(xiàn)在就讓我們來(lái)看看兩者的區(qū)別吧)

　　A.Messages from new sources are often viewed with caution and suspicion

　　B.Sales letters are often discarded without being open(通常推銷(xiāo)信在拆封之前就會(huì)被扔掉)

　　C.Promotional e-mails often end up in the dustbin

　　D.E-mail spam is particularly resented by all e-mail users and ISPS alike.Junk e-mails may not even have a chance to enter in boxes because anti-spam software is available ,now to screen them out.(推銷(xiāo)信會(huì)被視為垃圾郵件)

　　Part Three:Structure of Sales Letter

　　A.To arouse attention and interest(一般是用問(wèn)問(wèn)題的形式吸引大家的注意)

　　B.To create desire(創(chuàng)造大家購(gòu)買(mǎi)的欲望，比如向大家介紹該產(chǎn)品有什么好處以及產(chǎn)品的性能)

　　C.To convince/To carry conviction(使信服)

　　D.To motive/induce action(該段一般是用祈使句)

　　Part Four:Kinds of sales promotions

　　A.Coupons證券giving a price reduction

　　B.Free samples免費(fèi)樣品

　　C.Discounts for buying a large quantity

　　D.Price reduction in shops

　　E.Packets offering”20% Extra”

　　Part Five:Exercises

　　From the functions listed below, choose one that is the most suitable for each of the following excerpts taken from different letters.

　　A.arouse interest B.create desire

　　C.carry conviction D.induce action

　　1.Have you ever thought how much time did you waste in downloading programmes from the Internet?

　　2.If you prefer,return the enclosed prepaid card and we will arrange for our representative to call you and arrange a demonstration for you.Just state the day and time which will be most convenient for you.

　　3.Bear in mind that we have manufactured T-shirts ever since 1900 and are quite confident that you will be more than satisfied with their quality.

　　4.Let us call on you to tell you more about this scheme which so many families are finding so attractive.Please send back the enclosed prepaid card and l will call you at any time convenient to you.

　　Answer

　　1.A 2.B 3.C 4.D

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