BEC初級(jí)考試口語(yǔ)談判技巧之空頭許愿
【提要】商務(wù)英語(yǔ)信息 : 2017BEC初級(jí)考試口語(yǔ)談判技巧：空頭許愿
The Beggar 空頭許愿
Identification A negotiation keeps turning to the subject of the other party’s problems. You hear how he is really having trouble at his company, and how badly he needs your business. He promises that the next time you negotiate, he’ll gibe you a break if you give him one now.
Note Promises are easy. Performance is difficult. This kind of negotiating tactic takes the deal away from the professional arena. This tactic loses more often than it wins.
Solution Tell the other side that unless they want to negotiate two deals at once, including the future one where they make major concessions, you are not interested. It may seem hard-hearted, but negotiating is a professional skill. Negotiators have to behave professionally, period.
【拓展閱讀】商務(wù)英語(yǔ)初級(jí)沖刺題
英文正文
A: We feel the market will soon be on the upgrade, and it’s time to work together on this new product.
B: I think we all agree that there will be a market boom soon. If we plan ahead, we shall beat our competitors.
A: Yes. When people start spending the money they saved during the market slump, we’ll do well.
B: We’re ready to put a lot of money into making the product. Are you going to invest in marketing to develop the market for it?
A: Yes. Our company is not making much money now, but we know if we spend money to develop the market for this product, future profits will be good.
B: It’s a feature of the market that people start to buy things only when they are sure the market is getting better.
中文翻譯
A: 我們覺(jué)得市場(chǎng)的行情很快就會(huì)上揚(yáng)�，F(xiàn)在合作推出新產(chǎn)品，正是時(shí)候。
B: 我想我們都同意，市場(chǎng)景氣很快會(huì)好起來(lái);如果我們提早計(jì)劃，就可凌駕其它競(jìng)爭(zhēng)者了。
A: 沒(méi)錯(cuò)。等到顧客開(kāi)始花他們?cè)诓痪皻鈺r(shí)所省下的錢(qián)時(shí)，我們就發(fā)了。
B: 我們已經(jīng)準(zhǔn)備了一大筆錢(qián)來(lái)制造新產(chǎn)品。貴公司是否也要投資這個(gè)產(chǎn)品的行銷(xiāo)，一起開(kāi)發(fā)市場(chǎng)?
A: 是的。我們公司現(xiàn)在雖然不是很賺錢(qián)，可是我們知道，如果我們投資開(kāi)發(fā)這項(xiàng)產(chǎn)品的市場(chǎng)，未來(lái)的利潤(rùn)將會(huì)看好。
B: 這是市場(chǎng)的特色：也就是說(shuō)大家非得確定市場(chǎng)會(huì)好轉(zhuǎn)，才會(huì)開(kāi)始買(mǎi)東西。
短語(yǔ)解說(shuō)
the market is on the upgrade 市場(chǎng)看漲
"upgrade"，‘上揚(yáng)、提升’;"up"在此有‘向上’的意思。市場(chǎng)看漲表示經(jīng)濟(jì)復(fù)蘇，市價(jià)逐漸向上揚(yáng)升，而商品交易亦日趨活絡(luò)。與之相反者為"The market is off (down)."(市場(chǎng)下滑)和"The market is on a downward trend."。
market boom 市場(chǎng)繁榮;市場(chǎng)景氣
"boom"‘繁榮;興盛之意’。"market boom"是指因商品的需求增加，帶動(dòng)工業(yè)的生產(chǎn)，使得市場(chǎng)上的交易活動(dòng)熱烈。與"strong market"類(lèi)似。
develop a market 開(kāi)發(fā)新市場(chǎng);拓展市場(chǎng)
這個(gè)用語(yǔ)的`基本意義是指，為一項(xiàng)全新推出或既有的產(chǎn)品尋求銷(xiāo)售對(duì)象或通路。若針對(duì)全新產(chǎn)品，"develop a market"
是表示為此產(chǎn)品找到消費(fèi)群，使之能順利進(jìn)入市場(chǎng);若針對(duì)舊有產(chǎn)品，則表示為它開(kāi)展不曾接觸的販賣(mài)領(lǐng)域，如增加不同的通路或銷(xiāo)往國(guó)外。
句型總結(jié)
● 我們都同意…
1. (I think) we all agree that...
2. (I am sure) we all think that...
3. (I know) we all believe that...
"agree"，‘贊成、同意’之意。表示談話雙方共同贊成之事。說(shuō)者在聽(tīng)完對(duì)方提出的意見(jiàn)后，若有同意感則可用此句拉攏彼此的距離。"agree"的相反詞為"disagree"，‘大家都不同意’可譯為"We all disagree with that..."。
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