大學(xué)生“咸魚(yú)”社交平臺(tái)目錄

　　1執(zhí)行綱要 ....................................................................................................................................... 4

　　1.1環(huán)境與契機(jī)........................................................................................................................ 4

　　1.2產(chǎn)品與服務(wù)........................................................................................................................ 4

　　1.3市場(chǎng)研究與分析................................................................................................................ 4

　　1.4團(tuán)隊(duì)及戰(zhàn)略........................................................................................................................ 5

　　1.5團(tuán)隊(duì)管理 ........................................................................................................................... 6

　　1.6技術(shù)可行性分析................................................................................................................ 6

　　1.7資金需求 ........................................................................................................................... 7

　　1.8財(cái)務(wù)分析 ........................................................................................................................... 7

　　2.環(huán)境與契機(jī) .................................................................................................................................. 7

　　2.1各種情況的基本情況........................................................................................................ 7

　　2. 2 市場(chǎng)現(xiàn)狀......................................................................................................................... 8

　　3. 產(chǎn)品與定位 ................................................................................................................................. 9

　　4.市場(chǎng)研究與分析 ........................................................................................................................... 9

　　4.1市場(chǎng)概述 ........................................................................................................................... 9

　　4.2市場(chǎng)細(xì)分 ........................................................................................................................... 9

　　4.3市場(chǎng)選擇 ......................................................................................................................... 11

　　4.4目標(biāo)市場(chǎng)分析.................................................................................................................. 11

　　4.5市場(chǎng)定位 ......................................................................................................................... 11

　　4.6市場(chǎng)需求預(yù)測(cè).................................................................................................................. 12

　　4.7市場(chǎng)營(yíng)銷(xiāo)策略及方案 ....................................................................................................... 12

　　4.8研究進(jìn)度安排： ............................................................................................................... 13

　　5競(jìng)爭(zhēng)分析 ..................................................................................................................................... 14

　　5.1 SWOT分析 ............................................................................................................................... 14

　　5.2競(jìng)爭(zhēng)力量分析 ......................................................................................................................... 15

　　6團(tuán)隊(duì)及戰(zhàn)略 ................................................................................................................................. 16

　　6.1團(tuán)隊(duì)名稱(chēng) ......................................................................................................................... 16

　　6.2團(tuán)隊(duì)宗旨 ......................................................................................................................... 16

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