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如何撰寫商業(yè)策劃書（中英文）
Every business (startup, existing business, non-profit) should have a business plan– and, in fact, even individuals should have abusiness model & a planfor themselves. The reason I say that is because (1) writing it down makes your idea concrete, and(2) it is the first step to business success. I am a big fan of the framework, tools and templates onsba.gov (the US small business administration) on how to write a business plan.
每個(gè)商業(yè)領(lǐng)域（剛創(chuàng)立的公司，已存在的業(yè)務(wù)，非營利性的業(yè)務(wù)）都應(yīng)有一份商業(yè)計(jì)劃書----實(shí)際上，甚至是個(gè)體經(jīng)營戶們也應(yīng)該為自己建立一個(gè)商業(yè)模型&計(jì)劃。我這樣說的原因是因?yàn)椋?）寫下計(jì)劃書會(huì)讓你的想法更加具體化，（2）這是助你成功的第一步。我在sba.gov（美國商業(yè)管理）上是對(duì)于如何書寫一份商業(yè)計(jì)劃書的整體框架結(jié)構(gòu)，所用工具和模板的忠實(shí)愛好者。
Today, I thought it might be worthwhile to highlight some key elements of a business plan:
今天，我認(rèn)為強(qiáng)調(diào)出商業(yè)計(jì)劃書中最關(guān)鍵的幾個(gè)元素是非常有價(jià)值的：
1.Target Audience:Who is the customer? Is this customer new or different from your existing customer?
1.明確目標(biāo)：客戶群體是誰？這位客戶是新客戶還是在你已存在的客戶中，他有什么不同？
2.ValueProposition:Why should the customer care about your product? What customer need/want does your product satisfy?
2.價(jià)值定位：為什么客戶要注意你的產(chǎn)品？客戶需要什么/想要什么，你的產(chǎn)品能讓他滿意嗎？
3.Customer Experience:Does the product meet the customer experience promise? Does this customer experience help build/maintain your brand?
3.客戶體驗(yàn)：這個(gè)產(chǎn)品達(dá)到了客戶想要達(dá)到的體驗(yàn)值的要求了嗎？客戶體驗(yàn)?zāi)軒椭?維護(hù)你們的商標(biāo)嗎？
4.Product Description:How will you describe the product to the customer? Is it a service, solution, resource or something else?
4.產(chǎn)品描述：你將如何向客戶展示你的產(chǎn)品？提供服務(wù)，解決方案，有用資源還是其他的什么？
5.Target Market:What is the overall market size and growth rate? What are analysts saying about the target market?
5.目標(biāo)市場(chǎng)：總體市場(chǎng)大小和增長率是什么？分析家們對(duì)目標(biāo)市場(chǎng)的評(píng)論是什么？
6.Competition:How is your product different from the competitor? How will you describe this difference to the customer?
6.競爭對(duì)手：你的產(chǎn)品與競爭對(duì)手之間存在著怎樣的不同？你將如何向客戶描述你的產(chǎn)品與其他公司產(chǎn)品的不同？
7.Pricing &RevenueModel:What price will the customer pay? What do your revenue projections look like over 6 months, and up to a 5-year period?
7.價(jià)格&收入預(yù)計(jì)：客戶將會(huì)花多少錢購買？超過六個(gè)月你的整體收入會(huì)看起來如何？增加到五年呢？
8.Sales:Who is selling the product? How are they selling it? How are they getting compensated to sell it?
8.推銷員：誰來銷售這個(gè)產(chǎn)品？他們?nèi)绾武N售？他們賣出產(chǎn)品后會(huì)得到多少傭金？
9.Marketing:Who will market your product? What tactics (traditional or new) will they use? How will they work with your sales team?
9.市場(chǎng)部分：誰來引導(dǎo)你的產(chǎn)品？他們會(huì)使用什么樣的戰(zhàn)術(shù)（傳統(tǒng)戰(zhàn)術(shù)或新戰(zhàn)術(shù)）？他們?nèi)绾瓮愕匿N售員合作？
10. Customer Service & Operations:Who will make sure customers are getting the support? Who will make sure that underlying infrastructure supports the end-to-end customer experience?
10.客戶服務(wù)&運(yùn)作：誰來確�？蛻魝兊玫街С郑空l又來確保下層基礎(chǔ)設(shè)施來支持最終客戶的經(jīng)歷？
If you have written a business plan, you know writing one is both is an art and a science. I say art because writing a simple and clear business plan takes time and clarity,and science because you need the data/numbers to support your claims. If you already have a product, service or a solution, then don’t fall into the trap of “we will build it and they will come” – answer these 10 question areas today,andcreate your roadmap by writing down your plans.
如果你曾寫過商業(yè)計(jì)劃書，你應(yīng)知道它不僅要有藝術(shù)感還要有科學(xué)依據(jù)。我提藝術(shù)感是因?yàn)闀鴮懸粋�(gè)簡單明了的商業(yè)計(jì)劃書需要時(shí)間并且思路清晰，提到科學(xué)依據(jù)是因?yàn)槟阈枰獢?shù)據(jù)/數(shù)字來支撐你的想法。如果你已經(jīng)有了一個(gè)產(chǎn)品，服務(wù)或者解決方案，然而不進(jìn)入到“我們即將建立它和它即將被執(zhí)行”中----那就今天回答以上10個(gè)問題，開發(fā)你的大腦思維寫下你的計(jì)劃。
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